In recent years we've seen society as a whole catching up with the Co-operative way of doing business. Customers are much more socially aware and pro-active in their purchasing decisions and businesses like ours are reaping the benefits. The challenge for us now is to make sure that we are successfully getting our unique brand positioning across. To help us do that we are introducing the new group-wide "the Co-operative" brand across the family of businesses. This means we'll be able to present a single face to our customers.
This is currently the biggest re-branding programme in the country, so it's a great time for graduates to come into the business. We're looking for people with the appetite, drive and ambition to help us evolve our brand in a way that's unique, engaging and relevant to our customers.
Graduates have a tremendous contribution to make throughout the Group. We already have many experienced managers in the business - it's down to our graduates to support them and bring fresh ideas, tackle new challenges and come up with long-term solutions. We all feel we have a vested interest in our graduates as they'll be sitting where we're sitting in a few years' time. The fact is, our success in the long-term is down to them.