The thing that makes The Co-operative Group different, is very simple – we don’t answer to a group of shareholders whose sole concern is their personal investment. We answer to a democratically elected board of our members; each one having a £1 share, just like the other 4.5 million they represent. That’s why we’re not afraid to invest huge amounts of our profits in green energy initiatives, educational schemes, and community projects. This is why we support things like Fairtrade, not because it’s the fashionable thing to do, but because it’s the responsible thing to do.