30 March 2006
The Co-operative Group is delighted to have been shortlisted for the GTI award for the 'AGCAS award to reward the most outstanding contribution to diversity in graduate recruitment'. The award has been voted for by AGCAS members across the UK and the winner of the award will be announced on 23rd May at the National Graduate Recruitment Awards. But what have we done to deserve this? Well, there are a few major decisions we've made in the design and development of the 'altogether different' graduate programme from branding, to marketing, recruitment and development. Here's some of the highlights of our approach..........
The ‘altogether different' brand was developed specifically with diversity in mind. It has proved to be attractive to a wide base of people with a strong message about valuing individuals from all backgrounds ‘a unique opportunity for unique people'.
Our attraction strategy has included a range of universities including the Open University. We have also looked to target ‘second jobbers' and ‘gappers' to tap into a pool of non-traditional graduates.
We have made our application more open and fair to people from diverse backgrounds. We don't request a minimum number of UCAS points in order to apply as this disadvantages older graduates or those who take alternative routes to their degree. We are open to applicants with a 2:2. We have trained all of our recruiting managers on diversity, fairness, and objective competency based assessment and we have ensured the ‘altogether different' website is DDA compliant, to name just a few!
We have designed a coaching based development programme which is based upon individual needs rather than treating all graduates as a ‘homogenous mass' of people who all have the same backgrounds & development needs. This has allowed us to negate the ‘clone army' synrome! This type of approach has proved much more appealing and appropriate for graduates from non-traditional routes.
So, what have been the results? Well our statistics are below (these are approximate figures as diversity monitoring is optional not compulsory)..........
|
|
Male
|
Female
|
Over 25's
|
Ethnic minority
|
Registered disability
|
|
2005
|
|
Applications attracted
|
51%
|
49%
|
24%
|
27%
|
1%
|
|
Programme members
|
40%
|
60%
|
30%
|
10%
|
10%
|
|
2006
|
|
Applications attracted
|
52%
|
48%
|
18%
|
27%
|
1%
|
|
Offers made to date
|
33%
|
66%
|
0%
|
16%
|
O%
|
Our passion and commitment to diversity within graduate recruitment extends beyond simply adopting best practice for our own organisation and has developed into leading diversity best practice within the wider graduate recruitment sector. This has been achieved in a number of ways including; providing a case study on age diversity for a joint AGR-Prospects paper; a case study on age diversity in HR Director; leading a workshop on age diversity at the AGR live event in May 2005; leading a workshop at the AGCAS Heads of Service conference in January 2006 and speaking at the AGCAS older students task group conference on Age in November 2005.